Remember the times while we get what we want to know about the world through the news from our television? At most of the time we are not in front of the television to get live feed from numerous network and if we missed it we could only get to know when our friends and relatives inform us about the particular event and newspaper were only circulated every 24 hours. According to Korea Times, with an influx of new media into the news market, print newspapers, with their subscriptions plunging, are struggling to survive. Some predict that the traditional media is soon destined to disappear, ending its hundreds of years of domination.
The idea of technological convergence generally referees to shifts in the use of different technologies from diverse scientific and technical spheres that have been brought together to create new objects and news uses for those objects. In a converged media world, consumers increasingly call the shots. They use Apple iPods to make their own music playlists. Personal video recorders allow them to customize televisoin schedules. Digital Audio Broadcasting or DAB Digital Radio pumps static-free music to their homes and cars. These consumers pull stock-market updates, text messages, wallpaper, ring-tones, and short-form video into their mobile phones. They come together in online communities, generate their own content, mix it, and share it on a growing number of social networks just like how the netizen has used it to give support during the 2011 Japanese Earthquake or use it against the governments as it happened in the Middle East Uprising (Serajul I. Bhuiyan, 2006). Social networks have given countless internet users a platform for showcasing their creativity, espousing their causes, sharing their thoughts, and furthering their personal and professional agendas (Amanda 2010).
Facebook, Twitter and YouTube is also considered a very important media tools for the online audience as well as to find out their wanted news and leaving out comments and where the other could discuss the given issue. According to Marshall Kirkpatrick (2008), YouTube dominates video more than Google in search and this is evident where many news network like BBC and CNN has started to upload their video via YouTube and user could just only search for the selected news on video format and when newspaper uploaded their content every 24 hours, it's a remarkable feat when the social media uploaded their content every second of given possible spare time for the user things they desired whether it was for the right or wrong purposes and there is overflow of information when anyone who has the access to the web can search for information they desired with their fingertips. For better or worse of media transparency, new media has gained it much needed popularity for accurate news analysis but it is also important that content can get obtained is what people is looking for.
References:
Bhuiyan S.I 2006, Asia Media Archives, Impact of new media technology on society, viewed 6 June 2011, http://www.asiamedia.ucla.edu/article.asp?parentid=52164
Kirkpatrick M 2008, Read Write Web, Report: YouTube dominates video more that Google dominate search, viewed 5 June 2011, http://www.readwriteweb.com/archives/youtube_dominates _video.php
Korea Times 2006, Asia Media Archives, Paper face challenge from new media, viewed 6 June 2011, http://www.asiamedia.ucla.edu/article.asp?parentid=37130
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